Helping transform a small business from DVD to streaming
Ideas That Work wanted to transition their DVD-based Occupational Training business to an online video-on-demand service.
Working for boutique consultancy Smartface, we worked closely with the Ideas that Work team to create the online store and bespoke video streaming platform.
A major focus of the project was on the user experience for customers and the people they support.
Highlights include features designed to support the needs of tranining orgnisations: videos can be embedded safely and securely in their training platforms to allow their students to stream titles without logging in to another service.
We focused on simplicity, making navigation, content and messaging in the online store and streaming platform clear, helping to transition customers over to the new streaming paradigm by instilling confidence.
Driven strongly by SEO, the new website and streaming platform has been a huge success for the company and a smooth transition into the streaming era.
A strategic web platform for clarity and growth for Australia's leading demographers