.id — the population experts

.id is Australia's leading provider of demographic evidence and consulting for local government and the private sector.

.id needed a new website that would give visitors clear pathways to content, generate leads from the public demographic resources the company publishes, and continued brand presence as knowledgeable and approachable experts in demographics.

Subcontracting for digital consultancy Smartface, we had previously helped .id to achieve major impact with their online marketing through a user-experience driven approach to content and design.

The result is a website with a visitor-centric structure that performs well with search engines. Presented with a refreshed visual language with updated typography and iconography, the website reflects .id's approachable yet knowledgeable personality it is known so well for in the industry.

Content modules allow teams within the company to assemble and author their own pages with rich and varied content, allowing the company's teams to remain autonomous whilst communicating with consistency.

.id susequently hired me to work in-house to help them innovate on their offerings.